Things in the online world are changing much faster than the mindset of the people. Few years back we were discussing that every business must have an online presence by having a website. But now, it is quite obvious that having a static website and dozens of web directory listing for a business are not good enough. You or your company must breath online, constantly you have to prove that you are alive online. In your real world you get up everyday in the morning, you conduct business, share ideas, give feedback, talk to people among doing other things. If you do not do these things in the online world too, you are not going to be considered alive in the online world. Do you conduct similar activities online? Do you share your ideas, update your targets, and give feedback in the most professional manner? And do you monitor your online presence against any negative content published by others? It all boils down to creating high quality content in the online world. If you are not creating content online that the search engines can find and that people would like to share, then you are going to be left behind because on the web you are what you publish. If you publish great content, you are great, if you publish nothing, you are nothing, if you publish bad content, you are bad.
Please let us know what you think.
Khalid Abdullah Khan