The marketing concept has not changed; it is still about defining target markets, communicating with prospective customers, building loyalty, etc. However, what has changed is the method. Traditional marketing methods, although successful in the past, are reducing in effectiveness. This is where a new-age marketer needs to be able to innovate and adapt to the new market situation. One-sided communication method does not work anymore. The luxury of presenting only your side of the story has ceased to be effective. Instead, new-age marketing is about nurturing relationships and dialogue to and fro the value chain. In other words, instead of broadcasting messages to your audience, one should encourage participation from them.
The World Wide Web is a marketer’s solution to this change. From search engines such as Google & Yahoo!, to social media sites such as Facebook, YouTube and Twitter, the Web has many examples of forums where dialogue with, and between customers,
Please let us know if you would like an in depth discussion on understanding the digital landscape including social media marketing, search engine optimisation, ecommerce integration, online reputation management, email marketing, display advertising, resources and the cost of infrastructure.