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Thursday, September 6, 2012

Friends,
The marketing concept has not changed; it is still about defining target markets, communicating with prospective customers, building loyalty, etc. However, what has changed is the method. Traditional marketing methods, although successful in the past, are reducing in effectiveness. This is where a new-age marketer needs to be able to innovate and adapt to the new market situation. One-sided communication method does not work anymore. The luxury of presenting only your side of the story has ceased to be effective. Instead, new-age marketing is about nurturing relationships and dialogue to and fro the value chain. In other words, instead of broadcasting messages to your audience, one should encourage participation from them.

The World Wide Web is a marketer’s solution to this change. From search engines such as Google & Yahoo!, to social media sites such as Facebook, YouTube and Twitter, the Web has many examples of forums where dialogue with, and between customers,
can flourish.

Please let us know if you would like an in depth discussion on understanding the digital landscape including social media marketing, search engine optimisation, ecommerce integration, online reputation management, email marketing, display advertising, resources and the cost of infrastructure.
 
Khalid
khalid@brainchildbs.com

Friday, June 22, 2012


When it comes to marketing a business, the frequent complaint from small business owners is that, marketing rarely works or just isn’t worth the expense. For those business owners I offer the reasons below as to why that may seem to be true.

 1.) You Try to Do It Yourself.
Yes, it’s true that many marketing firms are beyond the financial reach of many small businesses. However, if you truly believe in the benefits of smart marketing there are professional resources that your small business can afford.
One business owner who knew the value of investing in marketing expertise was Steve Jobs. Apple incorporated on January 3rd, 1977, and within the year was running ads created by an outside agency. Great, creative marketing has been a driving force behind Apple’s success ever since.

2.) You Hire Marketing Help, But it’s the Wrong Marketing Help.
Unfortunately, most small business owners don’t know what they don’t know, which makes it easy for them to be misled. Because while they may be smart enough to know they’re not marketing experts, it’s very tough to be smart enough to know who is.

3.) You Don’t Have a Realistic Definition of What Success Is.
“Success” can mean a million different things to a million different people. Plus, every situation is different. My point is that the idea of “success” is something to be discussed upfront. This is where an outside professional perspective will definitively help. Because not only will they know more about marketing than you, but they’ll also have a more objective perspective. And, that objectivity is key. Assuming you’re able to come to an agreement about what a successful effort might look like you’ll then be in a much better position to move forward with confidence and try to achieve it.
It truly kills me to see frustrated and jaded business owners struggling because they’ve never figured out how to resolve their marketing issues.
Let me know if you have any questions.

Khalid

Saturday, May 12, 2012

Marketing is life blood of business


Research reveals that 25 to 40% of new business ventures fail in their first year, 50% in their second year, and 70-90% in their first 10 years of existence. A number of challenges have been identified as contributing to the failure of SMEs in India and worldwide. The primary reason being very little marketing activities are actually undertaken by SMEs in general hence the high failure rate. 

NOTHING is more important in business than marketing. Marketing is the life blood of a business. Without marketing, your business can not survive. If the potential customers are not aware of your products or services no one will do business with you.

SMEs had been getting support from the government, banks etc. which were mainly focused on funding. But what is equally important for SME sector is the problem around lack of marketing and in some instances improper marketing. SMEs usually do not have enough capital to sustain themselves until their businesses became profitable; therefore Marketing receives insufficient time, effort and funding which makes it ineffective. The initial costs of getting any SME up and running are high and as such marketing cost does not take priority. We at Brainchild are attempting to provide that marketing expertise. This is our way of doing good karma and contribute towards the success of these high potential entrepreneurs and owners of small and medium enterprises. 

Khalid 
khalid@brainchildbs.com

Sunday, May 6, 2012

Hi Everyone,

In today's Web 2.0 era, traditional methods of marketing and communication alone won't reach your targeted audience. In subsequent posts I would like to discuss how a fundamental shift is taking place in marketing and business and how to benefit by aligning your business to it.

New marketing leverages scarce attention and creates interactions among communities with similar interests. New marketing treats every interaction as a form of media. Marketers create and tell stories and gain permission to deliver messages directly to those seeking information. 

Most business are on some stage of adopting the new marketing tactics and leverage the digital revolution. Do everyone realize that specific marketing models require specific organizational models to back them - not sure how much is that being followed.

Khalid