tag:blogger.com,1999:blog-78664370077128323892024-03-12T23:01:32.738-07:00Inbound Marketing IdeasNew Age Marketing is Transforming the Business Worldkhalidakhttp://www.blogger.com/profile/06907595856608441580noreply@blogger.comBlogger22125tag:blogger.com,1999:blog-7866437007712832389.post-62045552833192176732015-09-22T08:27:00.000-07:002015-09-22T08:27:28.443-07:00Is your agency pushing you to buy ads?<div dir="ltr" style="text-align: left;" trbidi="on">
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The best ad agencies don’t push to sell <gs class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="1ac96ce3-9978-4ce9-9b22-5554260908ea" id="15612eed-b315-4b5f-97a2-b91c6356c5ed">you</gs> ads. It is very rare that your marketing objective could be met simply by buying ads. If your agency is a specialist agency in the real sense, not an agent of media owner or a media owner themselves, they will take a holistic approach towards knowing your marketing objectives and ponder on how best to use resources in order to meet those objectives. They will ask many questions that you may not even find relevant, but in fact, those answers help them in arriving at a comprehensive media plan specifically made for you. </div>
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In some case you may not need any ads to be bought. Your product or services may require two way communications, an engagement approach in which you need to explain the features of your product or services to the potential buyer. You may need changes to your website, your packaging, or you may need to sponsor an event or fundraiser or a social-networking idea. The ad world is changing. Business-as-usual advertising is becoming less and less effective. Customers demand a shorter span of return on ad spend. To compete, you may need to do some things differently than you have in the past. </div>
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The businesses need to make sure their agencies understand Marketing is more than Advertising. Marketing resources go beyond advertising. Make sure your agencies are aware that many marketing weapons come at a fraction of the cost of buying ads. Businesses need to remind themselves that the more media your agency get you to buy, the more they profit. What you need to make sure of is, that they’re using the right resources for your specific needs. The object of your marketing efforts is not to buy more media, but to create ideas that sell more products or services. Your objective should not be to outspend the competition, but to outsmart them.</div>
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A lot has changed in the past 10 to 15 years in which the businesses leveraged the internet and mobile revolution. The businesses have changed the way business is done, the buyers have changed the way they buy products and services and consume media. There is a need to change the way marketing and communication are conceptualized, planned, executed and measured. In the level playing field now, any business can grow up to the goal set by them, just they need to do the things that are needed to get there.</div>
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khalidakhttp://www.blogger.com/profile/06907595856608441580noreply@blogger.com0tag:blogger.com,1999:blog-7866437007712832389.post-181631251705508522015-07-13T20:15:00.000-07:002015-07-13T20:15:46.818-07:00Entrepreneurs need flexible options for paying for the services<div dir="ltr" style="text-align: left;" trbidi="on">
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<strong style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><em style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">How do <gs class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="f97d0c60-5c59-4396-9374-0250d7cb12d0" id="71b5f4a9-0b70-4a11-9c82-366de88c6799">Start-ups</gs> bring their businesses to the point where it's making money, when they don't have the money to pay for the help they need to get there?</em></strong></div>
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About 8 yrs. <gs class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="20e50ba9-75cf-441e-bef4-4667dafc2ea8" id="b78219eb-0eed-4674-8542-8b424a490a37">ago</gs>, I took the plunge into the world of entrepreneurship after working for about 15 years in various large corporations in India and in the US. I made almost all the mistakes an <gs class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="21fd2c92-349b-40b8-864c-7d6c8f0e683a" id="175d61e1-34c8-46c9-aebe-4c6622b77a29">entrepreneur possibly</gs> could make. I could hardly afford consultants providing professional services in various areas such as finance, legal, IP, branding, positioning, company secretarial, auditing etc. The company paid a heavy price for not doing things at an appropriate time and that made the journey little longer and costlier than it should have been.</div>
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But it had the positive side to it too. On the way we learnt most of the mistakes a startup makes, the price one has to pay, and most importantly, how other entrepreneurs can avoid those mistakes. For example, if startups do not document a formal printed agreement, detail relationship with partners or investors, draft social media guidelines, protect intellectual property, etc., it can lead to enormous legal trouble and a huge amount in bills. Yet most startups live with this risk, and more often than not, die under the weight of such troubles. I knew from my earlier experience, that every time I called a consultant, a bill came back in thousands. Now when I talk to startups about why they fail to consult lawyers or consultants, the answer always boils down to cost. For cash-strapped small businesses to assume a certain cost now to avoid an uncertain one down the murky road does not appear to be a priority.</div>
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We all know very well that an apple a day keeps the doctor away. But how do we get startups to eat their proverbial apple when we know that startups can't afford those apples at that stage? The top notch professional service providers are not even interested in the business coming from startups since they treat it to be too less in billing for them to consider it worthwhile. Academia and the government’s attempt to help a handful of startups by providing them with incubation centers, soft loans, some seed funding etc. But that's not all they need. Every startup has its own unique requirement for which they need professional guidance. In the present situation, startups have very limited options due to which they are condemned to repeat the mistakes committed by all those who had taken this path before them. No wonder in India we see very few startups that make it really big. I firmly believe, many startups are not able to survive despite having wonderful product/services/ideas which could be converted into huge commercial enterprises.</div>
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It's a perpetual problem facing startups: How do you bring your business to the point where it's making money, when you don't have the money to pay for the help you need to get there? Most entrepreneurs are not clear on the strategy on how to go to market. A professional presentation, proposal, MOU, agreement and most importantly help in reaching potential clients in a professional manner are areas if these <gs class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="298babb8-30ec-490c-b66b-a780bf8a58e7" id="bb6b5c3a-3e49-4e24-a6fb-c2a7b169f18d">start-ups</gs> are helped, they can do wonders.</div>
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We have successfully attempted to address these issues by helping entrepreneurs gain access to professional service providers, such as ad agencies, app and website developers, graphic designers, attorneys, business consultants, company secretaries and others by means that appears most comfortable to them. Our background as an ad agency and a management consulting firm had given us a unique advantage in helping the startups who primarily fail not because of product/service ideas but due to the absence of marketing and management capabilities. We are providing flexible options to startups for paying for the services, such as by giving an equity stake in their business in exchange for services, either at a discount or at no charge, defer the payment till the time startup gets its first funding or even pay outright for all the packaged services together at a final negotiated price.</div>
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The equity-for-service option provides an ecosystem that is much more supportive of early-stage ventures. This trend has already started in <gs class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="b449c8f3-d140-49bb-963a-d14e053d09f9" id="6108b84a-5bf8-4686-bcb6-70f1f2fdfe45">developed</gs> economies of the world. By helping businesses save money, an equity partnership can also give entrepreneurs more room to maneuver and put them in a stronger position when negotiating with other deals. A position of low cash doesn't give you a lot of leverage with potential investors. You never want to be desperate for money. You want to be able to say no if it's not the right fit.</div>
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We have recently helped a very promising entrepreneur in the Middle East. When I met the owner of the startup in logistics, I knew their team can execute third party logistic projects of any size with measurable performance improvement. They had also indicated that potential clients were looking for logistics outsourcing provider. But all these companies were large industries with processes for everything including vendor selection. We not only helped this entrepreneur prepare a proposal presentation, detailed case studies, KPIs, but also provided them with a consultant to engage with the potential clients. When the warehouse operations outsourcing project was awarded to them, the director mentioned that this could not have been possible without the help they got from the consultants. </div>
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Last year, a client entered into a deal with us to exchange, equity in the business for services in changing the company's legal structure and guiding it through the process of raising money from investors. The client requested to defer the payment for these services, and after the investors placed a valuation on the company, the client gave us a percentage of equity in the company equal to the outstanding bill for services. The company was able to avoid incurring costs of the future financing until the financing actually happened. The power of that is huge in terms of buying additional time to raise money.</div>
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Of course, arrangements like these also mean the entrepreneurs gave up equity worth far more than the services would have cost if they had paid for them in cash. However, entrepreneurs <gs class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="90bc5310-5d64-4ad7-8675-eb09a1d06b8c" id="296af222-91bc-40b5-9127-89bc6cc0ab50">feel</gs>, “their partners provide added value to the business that balances the equation. These guys bring very specific talents, tools and perspective to the table that they don't have. It's not just about saving cash or deferring payment; it's about somebody who's truly invested, the consultants have taken steps to help the company beyond providing legal and professional services including introducing them to potential investors and potential clients.”</div>
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Another client mentioned, “When we have conversations with such service providers, we know that they do not just want to get us through our immediate problem and charge their fee. They want us to be successful long term,” he says. “It's much more fun to work together when someone's thinking about the business strategically like you are and wants the business to succeed, rather than just concerned with their <gs class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="82f769a1-a4bd-49e2-bfe1-cc14c38f3f38" id="3201de7d-59dc-4c55-b6b4-54d186ea754f">fee</gs>.”</div>
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Based on our experience in the field, we feel it is our responsibility to help entrepreneurs who seek guidance in creating a successful business. I have a goal, and it is to create 1,000 successful entrepreneurs who together create 100,000 jobs across the globe by <gs class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="b3359284-f534-4c1d-9136-8a89882531b4" id="a7da8b2c-ce89-45d4-9c39-82c5601f492d">31st</gs>. December 2020.</div>
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I want to hear from you! Connect with me on twitter @khalidak, or email me at khalid@brainchildbs.com with questions, comments or criticisms.</div>
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<tr><td class="tr-caption" style="text-align: center;">Khalid A Khan</td></tr>
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khalidakhttp://www.blogger.com/profile/06907595856608441580noreply@blogger.com0tag:blogger.com,1999:blog-7866437007712832389.post-58931566099539242992014-11-16T00:07:00.001-08:002014-11-16T00:07:50.686-08:00Now, Your Business Can't Afford not to Have a CFO<div dir="ltr" style="text-align: left;" trbidi="on">
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CEOs have to keep several balls in the air; they mostly get carried away by Operations, Planning, Purchasing, Design, Production, Quality Control, Marketing, Finance, Manpower, Public Relations, Growth and Delivery commitments. As a result, the focus on profit maximization, resource utilization and consistently creating value for investors are sometimes compromised.</div>
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It is the job of the CFO to wake up every morning and do whatever it takes to address the interests of the investors. CFO has to ensure that the financial resources are optimally utilized at all times. The performance metrics and financial ratios are up to the industry benchmark or consistently improving. These activities are vital for the growth of a company.</div>
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Today, CFOs are providing not only financial planning and analysis, but also information about where the business is going and how quickly it is getting there. They are deeply involved in developing, supporting and enabling strategy and they work side-by-side with the CEO. Involvement in corporate strategy has become an integral part of the job.</div>
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Result oriented CFOs are always high in demand and needless to say that they are beyond the reach of relatively smaller organization. In terms of financial activities in smaller organizations one could see only accounting and annual auditing. But these activities have nothing to do with business growth. These are mostly reactive activities for compliance. CFO’s job is to be proactive and forward looking.</div>
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Just because smaller organizations can’t afford full time CFOs, doesn't mean that they need their services any less than the larger organizations. Smaller companies need them as badly as their big brothers. Understanding the real and practical problems faced by such businesses, Brainchild Business Solutions has introduced <a href="http://usindiabiz.com/" rel="nofollow" style="border: 0px; box-sizing: border-box; color: #7b539d; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">shared CFO</a>services. Small and Medium Businesses (SMBs) typically require high-end CFO services to manage their growing business. However, limited resources compel these companies to settle for lesser skilled individuals doing the job for them. Shared CFO Service bridges this gap.</div>
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Shared CFO provides almost all financial services including Financial Results & Analysis, Bank Loan Documentation, Strategic Business Advisory, Cash Flow & Budgeting, Raising Private Equity & Venture Capital, Preparation of JV and International Collaboration, Financial and Statutory Due Diligence, Preparing SMEs for IPOs and many more. By the shared CFO service offering, the same quality financial services have been made available to the smaller companies as well that were till recently only accessible to large, established and listed organizations. The shared CFO Service engagement has matured over time with ethics and best practices including: having just one client in each business domain, non-disclosure agreement where information security and confidentiality is maintained. Adoption of shared CFO Service is quite encouraging especially in SME sector. Many start-ups too have been lately seeking CFO services to ensure financial concerns are taken care right from the start.</div>
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Khalid A. Khan</div>
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khalidakhttp://www.blogger.com/profile/06907595856608441580noreply@blogger.com0tag:blogger.com,1999:blog-7866437007712832389.post-59166606617327748632014-10-23T00:32:00.000-07:002014-10-23T00:32:21.346-07:00US India Business Promotion<div dir="ltr" style="text-align: left;" trbidi="on">
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Under the fresh leadership of Mr. Modi in India and his
subsequent visit to USA last month, a renewed interest and enthusiasm has been
observed in both Indians and Americans alike to do business with each other.</div>
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We believe that India and United States have their unique
characteristics. One is a global leader in science, technology, research and is
the largest economy and on the other hand we have a country that has huge
potential in terms of young English speaking work force, has huge market of
over 1.25 billion people (one fifth of the world population). It is just an
ideal situation for providing a bridge between these two countries to
facilitate and make things easy for the businesses in both the countries to explore
each other without an upfront cost.</div>
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<a href="http://www.usindiabiz.com/">USIndiaBiz</a> is a unit of Brainchild Inc., a US and India
based marketing and professional services firm that provides various business
solutions and compliance services for start ups and small to medium sized firms.
Its expertise in doing feasibility study, opening up new offices in different
countries etc. in a fraction of the cost that is usually budgeted for, is
enviable. Do contact them for any queries you may have in terms of registering
a business, opening a new office, any kind of study, product launch in new
markets or any kind of expansion or start-up. You will be pleasantly surprised
with their expertise and capability. <a href="http://www.usindiabiz.com/">www.usindiabiz.com</a></div>
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Khalid A Khan</div>
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khalidakhttp://www.blogger.com/profile/06907595856608441580noreply@blogger.com0tag:blogger.com,1999:blog-7866437007712832389.post-85331246715813585492014-04-09T21:15:00.001-07:002014-04-09T21:20:36.625-07:00Integrating Traditional and Digital Marketing for the Best Results<div dir="ltr" style="text-align: left;" trbidi="on">
Traditional media such as newspapers, television, magazines, radio, direct mail, tele-calling, theaters ads, promotional events are now the conversation starters and then most of you would have experienced, people want to know where to go online to get the rest of the information about the product or services or to download a trial version of it. In other words, it is not "traditional" vs. "digital," its "tradigital" that will get the best results. The role of Traditional media has changed after the arrival of digital media and it can do wonders if it is integrated well with the digital media.<br />
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A digital marketing plan should never be finalized without having a complete strategy for leveraging the traditional media and the vice-versa. A good solution provider should have experienced team members in both traditional and digital media planning and execution with seamless integration.<br />
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Marketing continues to evolve rapidly, brands and agencies should rethink their marketing strategy, brainstorm and hammer out a customized and results oriented Marketing Road map in consultation with the experts in the integrated marketing approach. That will help you optimize your tra-digital (traditional and digital-social media) marketing mix, acquire customers more efficiently and increased sales and ROI.<br />
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A comprehensive strategic marketing plan should involve all the stakeholders within the organization in order to bring the synergy in the brand story and effectiveness. The plan should clearly define the leverage points - the factors which influence the desired objectives including target market, USP, pricing & positioning strategy etc. and integrate the traditional and digital marketing for the best results.<br />
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Let us know what you think.<br />
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Regards,<br />
<a href="http://khalidakhan.com/">Khalid A. Khan</a><br />
Twitter: <a href="http://twitter.com/khalidak">@khalidak</a><br />
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khalidakhttp://www.blogger.com/profile/06907595856608441580noreply@blogger.com0tag:blogger.com,1999:blog-7866437007712832389.post-87734980297559572492013-07-24T00:45:00.002-07:002013-07-24T01:02:29.340-07:00‘Megaphone marketing' Vs. ‘Magnet Marketing’ tactics <div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: Arial; font-size: 10.5pt; line-height: 15pt;">Megaphone marketing is shouting at many with the
</span><span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="967182b6-200a-466f-8189-90491b16600f" ginger_sofatware_uiphraseguid="d8ebacdd-9ede-461b-a9fe-e0536bbf7be0" grcontextid="hopes:0" style="font-family: Arial; font-size: 10.5pt; line-height: 15pt;">hopes</span><span style="font-family: Arial; font-size: 10.5pt; line-height: 15pt;"> of attracting a few. Megaphone marketing tactics just don't work the way
</span><span style="font-family: Arial; font-size: 10.5pt; line-height: 15pt;"><span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="66bebc59-6fd6-4243-9e1b-4b5685e90d6e" ginger_sofatware_uiphraseguid="936e299c-1b2f-4f4d-b46e-0d012d5c731b" grcontextid="it:0">it</span></span><span style="font-family: Arial; font-size: 10.5pt; line-height: 15pt;"> is usually expected to work. Examples of megaphone tactics include untargeted mass media print
</span><span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="535dd7ae-e6c0-441f-a186-5b4918adaa6f" ginger_sofatware_uiphraseguid="78c1f68a-0ff1-46a4-8f5b-4c9a3e0a3387" grcontextid="advertising:0" style="font-family: Arial; font-size: 10.5pt; line-height: 15pt;">advertising</span><span style="font-family: Arial; font-size: 10.5pt; line-height: 15pt;">, yellow page advertising, directory advertising, </span><span class="GINGER_SOFATWARE_noSuggestion GINGER_SOFATWARE_correct" ginger_sofatware_markguid="da73d581-032a-475e-81bf-d82d855c85e7" ginger_sofatware_uiphraseguid="78c1f68a-0ff1-46a4-8f5b-4c9a3e0a3387" grcontextid="untargeted:1" style="font-family: Arial; font-size: 10.5pt; line-height: 15pt;">untargeted</span><span style="font-family: Arial; font-size: 10.5pt; line-height: 15pt;"> banner
</span><span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="f083c05b-9105-410e-a527-76250ee14c0b" ginger_sofatware_uiphraseguid="83c636b8-b853-4cfb-9de0-f460f1e647af" grcontextid="advertising:0" style="font-family: Arial; font-size: 10.5pt; line-height: 15pt;">advertising</span><span style="font-family: Arial; font-size: 10.5pt; line-height: 15pt;">, cold calls and mass email blasts. In the recent times there had
</span><span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="e40f2d72-7a3f-49d3-b800-5be958f797ea" ginger_sofatware_uiphraseguid="8eb66066-e562-42c1-abb9-3ad45504d0c9" grcontextid="been:0" style="font-family: Arial; font-size: 10.5pt; line-height: 15pt;">been</span><span style="font-family: Arial; font-size: 10.5pt; line-height: 15pt;"> a fundamental shift in customer behavior. Customers don't want to be
</span><span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="9e002ed1-9df9-47fe-b333-2e181fc7f64f" ginger_sofatware_uiphraseguid="86a21a40-9718-4727-99ef-a72bcb9e7b2e" grcontextid="interrupted:0" style="font-family: Arial; font-size: 10.5pt; line-height: 15pt;">interrupted</span><span style="font-family: Arial; font-size: 10.5pt; line-height: 15pt;"> and megaphone marketing is an interruption. Customers want to be in
</span><span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="fa54838a-5399-4339-b16e-082f2f81ef57" ginger_sofatware_uiphraseguid="d5751210-7230-46fb-a888-7b34c43dffb2" grcontextid="control:0" style="font-family: Arial; font-size: 10.5pt; line-height: 15pt;">control</span><span style="font-family: Arial; font-size: 10.5pt; line-height: 15pt;"> of the information they receive.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhu7PNnMgrF1hH0afY9_nAcn8TBhmMA-NQn_ndMzc3ZAkvw7bG8-9-xtmiysDnTGCt7V043RTPu1C2VOX3SmfykfxR6nKkHQkgdVZuqsiHB4zwda8Ff9twCvnPWwxO_b6nngA5hVp2EjVQ/s1600/234.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhu7PNnMgrF1hH0afY9_nAcn8TBhmMA-NQn_ndMzc3ZAkvw7bG8-9-xtmiysDnTGCt7V043RTPu1C2VOX3SmfykfxR6nKkHQkgdVZuqsiHB4zwda8Ff9twCvnPWwxO_b6nngA5hVp2EjVQ/s200/234.jpg" width="200" /></a></div>
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<span style="font-family: Arial; font-size: 10.5pt;">The solution is <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="7b2ea464-2962-495b-a87f-a95229b664c3" ginger_sofatware_uiphraseguid="06c94566-1437-48c9-a521-96ec75b0abaa" grcontextid="Magnet:0">Magnet</span>
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="134e7caa-57a4-4f62-b93d-fc94e181afe6" ginger_sofatware_uiphraseguid="ab37a940-ab20-432d-b1d4-433ccfcc7e70" grcontextid="marketing:0">marketing</span>. This puts the customer in control. Magnet marketing helps you get
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="3784775e-126f-4d66-a11a-0ce2afcc02c0" ginger_sofatware_uiphraseguid="7ee91906-5ce3-4a16-94bb-a06d77923b4e" grcontextid="found:0">found</span> by customers at the very moment they have a need for your products and
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="a3da0484-15ed-4722-a70b-d6b81f5b3196" ginger_sofatware_uiphraseguid="0ce11ce6-9c5e-41e0-91ee-2b4528f8519e" grcontextid="services:0">services</span>. It allows you to earn trust by providing customers with information
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="c50fb80c-a437-40bb-ae16-df579061f501" ginger_sofatware_uiphraseguid="caf0e72b-f8cb-4ebf-9be8-7f348f0aabe6" grcontextid="they:0">they</span> value to attract them to your website to do business. Examples of magnet
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="93bd2cd8-dba3-4df2-a83f-ce0c521e5a90" ginger_sofatware_uiphraseguid="0fa73601-b6aa-4687-bff1-423c00732b5e" grcontextid="marketing:0">marketing</span> tactics include content marketing, search engine optimization,
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="1cd8b964-fd35-4fd8-983f-66fe75036fc3" ginger_sofatware_uiphraseguid="49013631-1b8c-4664-8103-9ebc02ba9501" grcontextid="pay:0">pay</span>-per-click advertising and various social media marketing.<o:p></o:p></span></div>
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<span style="font-family: Arial; font-size: 10.5pt;">Magnet marketing tactics
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="274f6210-b8b0-4ee1-b280-be3f4318d37a" ginger_sofatware_uiphraseguid="6d579ba3-39e4-4ec2-aa10-19ac460e5337" grcontextid="generate:0">generate</span> more leads and sales and they are less expensive. It <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="861fc178-95b0-45a6-b07c-5c70877153e3" ginger_sofatware_uiphraseguid="cfd96d97-2eea-46c8-ac3e-7c2767862866" grcontextid="also offer:0">also offer</span> you a
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="c226b60e-d83f-4d5b-8371-1aaa2f4192f3" ginger_sofatware_uiphraseguid="37f8d502-4332-458d-8bc3-c8877550ce73" grcontextid="tremendous:0">tremendous</span> opportunity to engage directly with customers. However, to get in
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="d45bc215-1df3-4eff-a61b-11dacc1c9dfd" ginger_sofatware_uiphraseguid="33ec3478-a2c8-415c-8e4e-c6b041b1498f" grcontextid="front:0">front</span> of them in the first place, you need great content. It is worth spending
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="84658ea7-b027-4290-a3e5-19fea067933a" ginger_sofatware_uiphraseguid="3108aa26-21f5-4bfa-ab92-6130575fbc96" grcontextid="the:0">the</span> time in creating great content. On the internet you are what you publish.
If you publish great content on the internet, you are great. If you publish bad
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="f3b28df1-68dd-4bec-b6fc-6a05731820bf" ginger_sofatware_uiphraseguid="d5ecdde1-e613-4f7a-9518-6cdb55835a3a" grcontextid="content:0">content</span> on the internet, you are bad and if you do not publish anything on the
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="9f0d62b7-c73e-4b23-8e00-2a93cb7f4f2c" ginger_sofatware_uiphraseguid="114e62e8-0a45-4b7e-99b0-ee8b95e3f18c" grcontextid="internet:0">internet</span>, you are nothing.<o:p></o:p></span></div>
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<span style="font-family: Arial; font-size: 10.5pt;">People don't choose to
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="dda716a5-dfbb-4f7e-9c8f-679f7c76affc" ginger_sofatware_uiphraseguid="061cbc45-9c7b-40d0-8bff-e87b0fff7a8e" grcontextid="do:0">do</span> business with you just because you offer the right products at the right
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="908b5b7b-2449-4a64-832a-12ad600ae3d0" ginger_sofatware_uiphraseguid="a15d5f79-4d23-4d25-a238-e874f85907ad" grcontextid="price:0">price</span>. They choose you because you and your team have valuable, specialized
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="1b7ff21a-81ee-4c47-b149-15ace41eddbb" ginger_sofatware_uiphraseguid="db394a95-1e78-45ae-ac26-9332dd59b342" grcontextid="knowledge:0">knowledge</span> about the applications of your products. Lead with that specialized
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="4f1527c6-650d-4a3a-a58f-0cef2be7b5ad" ginger_sofatware_uiphraseguid="89eb3809-8fc7-4bde-81b5-5151850ca537" grcontextid="knowledge:0">knowledge</span> in your marketing by writing best practice articles, 'how to' videos,
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="f4714216-c13b-49c5-9e2f-33012f3f4c54" ginger_sofatware_uiphraseguid="078b7063-93c9-4e3f-9eb5-090995793ea6" grcontextid="an:0">an</span> insightful blog and creating educational guides and <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="b5507635-f1cc-4425-af87-ecbc4d5062ca" ginger_sofatware_uiphraseguid="078b7063-93c9-4e3f-9eb5-090995793ea6" grcontextid="whitepapers:1">whitepapers</span>. By
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="215ebbc2-150d-4c5e-b43f-cff450d29530" ginger_sofatware_uiphraseguid="52942d55-d9a8-4cf4-ade6-8babb4728a87" grcontextid="marketing:0">marketing</span> your knowledge instead of just marketing your products, you will be
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="d7c97ecf-a340-4766-8df7-e7e97027e1f1" ginger_sofatware_uiphraseguid="cf4a0ad0-0ea4-4c3b-8e71-2f97dd75dd28" grcontextid="considered:0">considered</span> not only the provider of the product but also a provider of expertise
<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="5dc506a2-a9b9-4ab3-97e6-aebc4f9f9109" ginger_sofatware_uiphraseguid="3e0e581f-6cf4-466e-b6c4-11eea198d003" grcontextid="in:0">in</span> that particular area, that makes you unique in your chosen market.<o:p></o:p></span></div>
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<span style="font-family: Arial;"><span style="font-size: 14px;">Khalid Abdullah Khan</span></span></div>
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khalidakhttp://www.blogger.com/profile/06907595856608441580noreply@blogger.com0tag:blogger.com,1999:blog-7866437007712832389.post-85495320604029519092013-06-30T07:26:00.001-07:002013-06-30T07:26:24.854-07:00Can you spend your entire life living out of a hotel room?<div dir="ltr" style="text-align: left;" trbidi="on">
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I have found many people who think a personal website is something only celebrities and public figures should have. And majority of them use various social media platforms to present themselves to the outside world.</div>
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We all know that in any of these social media platforms you have no assurance that it will remain as it is for ever. Though most of these platforms claim to protect your privacy, but how many of us are savvy enough to protect our privacy using the features available. Things can change on such platforms with or without notice. Depending fully on the social media platforms to maintain your digital presence is similar to living out of a hotel room for your entire life. In the physical world, no one considers hotel as their home. Every one tries to buy a piece of real estate as early as possible, which they can call their own place. Where they can build their own house. Have the interiors and the furnishings done as per their own tastes. Something that will remain yours forever. It is your address on this planet, which you do not share with others. Similarly in the digital world, one needs to have that piece of real estate. An address <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="fa6b2d07-869b-43ab-b79f-e3475b1bf5e3" ginger_sofatware_uiphraseguid="a00f03d8-50b1-4384-aec0-b195e398a5cf" grcontextid="in:0">in</span> your actual name, where you can showcase your achievements, the value you bring into the society in different fields: academic, professional, societal, personal etc. If anyone in need of your expertise, can search and find you in the digital world.<o:p></o:p></div>
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The great news is, the price of the real estate in the digital world is not even a fraction, when compared to that of the price of physical real estate. You can get the address (domain name) and a piece of land (space to host) both in around $20an year.</div>
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Claim your name on the web as soon as possible by registering the domain name in your own name if available; else pick up the closest to your name that is available. Something that is available today may not be there tomorrow.</div>
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I am not for a moment suggesting to stop using the social media platforms, I am present in most of them and a large part of my time is spent on those platforms, but I clearly understand the difference between a hotel room and that of my own home. </div>
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Let me know your thoughts </div>
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Regards,</div>
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Khalid Abdullah Khan</div>
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khalid@brainchildbs.com</div>
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khalidakhttp://www.blogger.com/profile/06907595856608441580noreply@blogger.com1tag:blogger.com,1999:blog-7866437007712832389.post-41313368267713268842013-03-29T07:59:00.001-07:002013-03-29T07:59:48.732-07:00Personal Branding is for YOU - No Matter You Are an Employee or Self Employed<div dir="ltr" style="text-align: left;" trbidi="on">
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It is an irony to note that even C-level executives working in reasonably
big firms had not taken their personal branding seriously, leave alone the
junior level employees. When you search for them on Google you do not find
anything except their Linked in profile page and few more similar listings as
far as the individual is concerned. When I talk to people in my seminars or in
other networking events, those who work for someone always shy away from taking
their own brand building seriously, Which is quite surprising to me. <o:p></o:p><br />
<br />
Think of an accountant who writes a blog that is widely read about auditing,
or a sales person who has attracted a big following online by tweeting out his
store's latest deals, or a management consultant who leads a large LinkedIn
group, or a lawyer of a law firm who tweets the latest legal news. They all are
positioning their firms as an expert in that field, building a valuable source
of referrals and recruitment prospects. How can an employer resist falling in
love with such employees.<o:p></o:p><br />
<br />
The another way of looking at it is this. Your personal brands would last
longer than any single job or career. You ought to do justice with that. <o:p></o:p><br />
<br />
Marcus Buckingham in his book 'Discover your Strength Now' says, most of the
employees working in the companies are not working in their areas of strength
due to various reasons. <o:p></o:p><br />
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Therefore by creating your personal brand and letting people know what you
are good at, and adding value to the community is highly fulfilling and
rewarding. It will bring you to fulfill your self actualization need that sits
at the top of the need hierarchy in Maslow's hierarchy of needs. And this gets
fulfilled only when you pursue your inner talent. <o:p></o:p><br />
<br />
Start right now, from this moment you are going to think of yourself
differently! You're not only an "employee" of XYZ Inc. You don't
belong to any company for life. You are a brand starting today. Brand such as
Apple, Amazon, eBay, Google. Start thinking like your own brand manager, ask
yourself the same question the brand managers ask themselves, what is my
product or service? Let everyone know about that. Share your knowledge, solve
problems, answer questions and there are many things that can be done to make
you a celebrity online. Your employer would love it. <o:p></o:p><br />
<br />
<span style="font-size: 12pt;">So what are you waiting for, oh yes probably you are waiting to finish
reading this article. So now go ahead and do what you love to do.</span><br />
<span style="font-size: 12pt;"><br /></span>
<span style="font-size: 12pt;">Regards,</span><br />
<span style="font-size: 12pt;">Khalid Abdullah Khan</span><br />
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khalidakhttp://www.blogger.com/profile/06907595856608441580noreply@blogger.com1tag:blogger.com,1999:blog-7866437007712832389.post-13493275302628445002013-03-27T01:56:00.000-07:002013-03-27T01:56:10.799-07:00A seminar on "Online Reputation Management for U" in KL, Malaysia on 30th March'13<div dir="ltr" style="text-align: left;" trbidi="on">
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3WatSOvI-PedEQT53weX4tTn6vILo7-tvxFCwfzn_eUETNRJlPFGdkd0K6_zE9lVRIZpYa-4sK5sSzjNyfdhIV2SkDAbGQERLIkrklJByrSEokXt0XGwgb4TzeWXvPbT6Gw-7z5CC3F8/s1600/header+khalid-01.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="146" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3WatSOvI-PedEQT53weX4tTn6vILo7-tvxFCwfzn_eUETNRJlPFGdkd0K6_zE9lVRIZpYa-4sK5sSzjNyfdhIV2SkDAbGQERLIkrklJByrSEokXt0XGwgb4TzeWXvPbT6Gw-7z5CC3F8/s400/header+khalid-01.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Online Reputation Management for U</td></tr>
</tbody></table>
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khalidakhttp://www.blogger.com/profile/06907595856608441580noreply@blogger.com0tag:blogger.com,1999:blog-7866437007712832389.post-88259779553674303302013-03-16T06:51:00.002-07:002013-03-24T00:55:14.096-07:00Are you Alive Online?<div dir="ltr" style="text-align: left;" trbidi="on">
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Things in the online world are changing much faster than the mindset of the people. Few years back we were discussing that every business must have an online
presence by having a website. But now, it is quite obvious that having a
static website and dozens of web directory listing for a business are not good enough. You or your company must breath online, constantly you have to
prove that you are alive online. In your real world you get up everyday in the
morning, you conduct business, share ideas, give feedback, talk to people among
doing other things. <span style="mso-spacerun: yes;"> </span>If you do not do
these things in the online world too, you are not going to be considered alive
in the online world. Do you conduct similar activities online? Do you share
your ideas, update your targets, and give feedback in the most professional
manner? And do you monitor your online presence against any negative content published by others? It all boils down to creating high quality content in the online world. If you are not
creating content online that the search engines can find and that people would like to
share, then you are going to be left behind because on the web you are what you
publish. If you publish great content, you are great, if you publish nothing, you
are nothing, if you publish bad content, you are bad.</div>
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<span style="font-family: "Times New Roman"; font-size: 12.0pt; mso-ansi-language: EN-IN; mso-bidi-language: AR-SA; mso-fareast-font-family: "MS Mincho"; mso-fareast-language: JA;">Just having a website and getting
it SEOed it to rank at the top in the Google are things of the past. Your
credibility is not what you say about yourself but it is what others say about
you. Your online presence has to be a living thing, it should breath, It has to
talk, it has to reach to its target, not always the other way round. Consider writing a blog, submitting press releases, content marketing, articles, social media marketing and many more options that will keep you on the top. At the same time monitor your presence against any content that tarnishes your online reputation. </span><br />
<span style="font-family: "Times New Roman"; font-size: 12.0pt; mso-ansi-language: EN-IN; mso-bidi-language: AR-SA; mso-fareast-font-family: "MS Mincho"; mso-fareast-language: JA;">Please let us know what you think. </span><br />
<br />
<span style="font-family: "Times New Roman"; font-size: 12.0pt; mso-ansi-language: EN-IN; mso-bidi-language: AR-SA; mso-fareast-font-family: "MS Mincho"; mso-fareast-language: JA;">Regards,</span><br />
<a href="http://www.khalidakhan.com/"><span style="font-family: "Times New Roman"; font-size: 12.0pt; mso-ansi-language: EN-IN; mso-bidi-language: AR-SA; mso-fareast-font-family: "MS Mincho"; mso-fareast-language: JA;">Khalid Abdullah Khan</span></a><br />
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khalidakhttp://www.blogger.com/profile/06907595856608441580noreply@blogger.com0tag:blogger.com,1999:blog-7866437007712832389.post-87247100800059854642013-03-10T00:31:00.000-08:002013-03-24T01:29:42.812-07:00Kings and Queens of internet<div dir="ltr" style="text-align: left;" trbidi="on">
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This post is in continuation of my previous post, “Don’t
fire your salesperson yet, s/he may be the best”. Everyone wants to be seen on
the top of the page 1 of Google search result when their brand or services or
their own names are searched. But is it end of it? </div>
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Of course being at the top gives you a warm feeling, you are
seen, but ‘as what’? That’s the questions I will try to answer in this post.</div>
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Without a great content, your image will not be as of someone
who is indeed great, knows the job and has a great reputation. This brings us
to conclude that SEO has to be dealt with a journalistic approach in addition
to the technical approach. </div>
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I am sure everyone would prefer to be seen as professional
entity or not being seen at all. None would like to be seen as a mediocre brand
with lots of lousy content associated with their online presence. So here is
the key to be successful on internet.</div>
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Great content – King of internet, </div>
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People Sharing and linking to it – Queen of internet.</div>
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We have seen very few individuals or businesses having
journalistic approach in order to create their brand and position it
accordingly in the minds of their potential targets. Most are addressing the
SEO issues as something that is in a technical domain only. As a result, when
people get these companies in their search result, they only get their website,
and various web directory listings, that gives only who they are? What they do
and where they can be found? </div>
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But people are looking for <b>whether
I can do business with them?</b> Do they have a social proof? Are they credible?
Can I trust them? Are they expert in the industry? Do they follow business trends?
Are they up-to-date with the latest technological advancements in their field
etc.?</div>
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You need to answer the above on an ongoing basis. This is
what will make you rise above the crowd. Finding a service provider is not at
all difficult today but to find a services provider whom one is safe in dealing
with, is difficult.</div>
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Please let us know your thoughts in the comment box below and subscribe to know more about how
to position yourself as an expert and an easy to deal with entity.</div>
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Regards,</div>
<a href="http://www.khalidakhan.com/"><span style="font-size: 12pt;">Khalid Abdullah Khan</span></a><br />
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khalidakhttp://www.blogger.com/profile/06907595856608441580noreply@blogger.com0tag:blogger.com,1999:blog-7866437007712832389.post-32870579633906048752013-03-04T21:36:00.000-08:002013-03-24T01:30:27.418-07:00Don’t Fire Your Sales Person Yet, He May be the Best<div dir="ltr" style="text-align: left;" trbidi="on">
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Imagine a situation where you are the world’s best sales
person and you had just delivered a nice and professional presentation about
your product or services to a hot potential buyer and had a warm handshake
before leaving their office. What do you think the first thing your hot lead will
do once you start walking towards the exit? </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Almost instantly your potential buyer looks at your business
card and searches for your company name (not your website) in Google. Your
potential buyer wants to check your credibility, reputation, how has been your dealing
in businesses, whether they can trust you and do business with you etc. They
would not go to your website but they will be looking for this information from
the sources beyond your control.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
As part of our research on Online Reputation for companies
in SME sector, we found the following:</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
When we googled the names of companies, we found half of
them got their websites listed in the first page and then 99% of them got some
web directory listings in the first page. Getting the website in the search
result when someone searches for your company is great but it is a fact that
website is a kind of advertisement, where YOU talk about YOU. Which is only good
if some one is looking for information such as, what you do and how to contact
you. But if someone wants to check your reputation, your website is not the
place they go to.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Reputation Management ensures many things including the
following:</div>
<div class="MsoNormal">
<br /></div>
<ol start="1" style="margin-top: 0cm;" type="1">
<li class="MsoNormal">You
have all the positive footprints on the internet, either there are no
negatives or it is so low in the list that no one would be able to reach
that page easily.</li>
<li class="MsoNormal">You(your
company) are an expert in your industry and you contribute and share
knowledge and your expertise in online communities as part of your social
responsibility</li>
<li class="MsoNormal">You(your
company) are dynamic, responsive, caring and professional in your all dealings</li>
</ol>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
So if you do not get a call back from your leads after your
best of the sales presentation, then it is high time you need to check your online
reputation rather than firing your sales person.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Please leave a comment and subscribe to get more information
on how to build great reputation online.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Warm Regards</div>
<div class="MsoNormal">
<a href="http://www.khalidakhan.com/">Khalid Abdullah Khan</a></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8Yixq9FV09J0KSv4wzC4jF1NnoZv0YBlP0_o9I_6j9KVk9b8ZZmuHvxHFZmK6m4qQlcT-MVoX2zmF5ugMhXMyZG6dxPosB2eCxuE1wMKIHpYV0sO0jz74kziiBj4wmzo4hbNpxKKCglQ/s1600/single.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8Yixq9FV09J0KSv4wzC4jF1NnoZv0YBlP0_o9I_6j9KVk9b8ZZmuHvxHFZmK6m4qQlcT-MVoX2zmF5ugMhXMyZG6dxPosB2eCxuE1wMKIHpYV0sO0jz74kziiBj4wmzo4hbNpxKKCglQ/s1600/single.JPG" width="256" /></a></div>
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khalidakhttp://www.blogger.com/profile/06907595856608441580noreply@blogger.com1tag:blogger.com,1999:blog-7866437007712832389.post-63680568248571657832013-03-03T08:53:00.001-08:002013-03-24T01:37:06.241-07:00What is online presence?<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<div class="MsoNormal">
I have seen many high potential organizations not realizing
the returns what they rightfully deserve, just because there are not enough
buzz created about them over the internet. It is very important to project an
image of an expert in the industry. Anyone googling them or their services
should find enough content about them which is the only way to establish the
credibility in the minds of the potential buyer. <br />
<br />
I did an analysis on web presence of many organizations - large and small, and what I could find is, their website and some of their web directory listings. Though
this shows, they have a web presence but it lacks in 3 vital aspects in my view: <br />
<br />
a. The online presence is static not interactive, <br />
b. The presence does not give an image of an expert in the industry,<br />
c. The information is not pushed over the internet from the company to the
chosen potential customers using various online media<br />
<br />
If you take care of the above, I am sure you will see the results. Brainchild
has expertise in helping their clients in the above three areas. Please follow us
on this blog or get in touch with us to know more about it.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Regards,</div>
<div class="MsoNormal">
<a href="http://www.khalidakhan.com/">Khalid Abdullah Khan</a></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhiXwBsyS_dhSkrkDVft9-3H3JanCalMsvBrJuHaR3IVDRZlV9wXOtKJ423XEf3Bgdf6rz5BiBFPJe0_0Ux10kAl-xFC7WfrFA8u4k4N9r9vtUUjU97WUzhqBG_aQG4De7gshco7u4rTNQ/s1600/single.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhiXwBsyS_dhSkrkDVft9-3H3JanCalMsvBrJuHaR3IVDRZlV9wXOtKJ423XEf3Bgdf6rz5BiBFPJe0_0Ux10kAl-xFC7WfrFA8u4k4N9r9vtUUjU97WUzhqBG_aQG4De7gshco7u4rTNQ/s320/single.JPG" width="256" /></a></div>
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khalidakhttp://www.blogger.com/profile/06907595856608441580noreply@blogger.com0tag:blogger.com,1999:blog-7866437007712832389.post-11363994522159625582013-03-01T04:36:00.000-08:002013-03-01T04:36:04.979-08:00"Never knew online reputation is so important"...<div dir="ltr" style="text-align: left;" trbidi="on">
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<br />
<div class="MsoNormal">
Last night I found a mail in my inbox from a member of one
of the mailing groups I subscribed to which was related to real estate
investing. The mail had a link of a national newspaper about a high court
judgement that has shown a particular real estate company in a bad light. I had
been dealing with this particular real estate company since a long time and had
found them very honest in their dealings. I called the MD of that company who
is very well known to me and asked about that. He explained the complete case
and also told me that they had contested the judgement and they have a very
strong case of winning the judgement in their favor. </div>
<div class="MsoNormal">
This particular company was a traditional company and never
invested a penny on building their onsite reputation or even an online presence.
I goolged their legal name and what I found was really astonishing. Eight out
of top ten search results were about that court judgement. This company has
huge real estate inventories to be sold and as all of us know that there is
hardly anyone these days who would give their life saving without checking the
credibility and the reputation of the company over the internet. The MD
informed me that they are really having tough time in selling their real estate
properties. I explained him the reason and then he realized the importance of having
acceptable online reputation. "I never knew online reputation is so
important", he said. All of us know that real estate properties are hardly
bought or sold online alone, there are lots of discussions and negotiations takes
place. Nevertheless, checking credibility online is the easiest, quickest and most
inexpensive way for the potential buyers before parting with their hard earned
monies. We have also learned that having no online presence too is equally
damaging in the eyes of the potential buyers. Irrespective of the type of
business online reputation goes a long way to establish you in the marketplace.
And the great news is, it is not that expensive. </div>
<div class="MsoNormal">
Please leave a comment or write privately in case you need
more information on how to go about building online reputation for your own name, your
business name or for any brand name. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Regards,</div>
<div class="MsoNormal">
Khalid Abdullah Khan</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEje3ElLyWr-sac_baa_jYyLnY9qbYoSg2Ids5KG_eE1_SF9KYlsBSHvxCxnRUuZVRXEa3E767ZaZifSVFwOWzUIJJsyJVc_fcDlnymNknkhAGClbH1Qw4LE0ERirOxiv1uEOXTOMqhrdWQ/s1600/single.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEje3ElLyWr-sac_baa_jYyLnY9qbYoSg2Ids5KG_eE1_SF9KYlsBSHvxCxnRUuZVRXEa3E767ZaZifSVFwOWzUIJJsyJVc_fcDlnymNknkhAGClbH1Qw4LE0ERirOxiv1uEOXTOMqhrdWQ/s320/single.JPG" width="256" /></a></div>
<div class="MsoNormal">
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</div>
khalidakhttp://www.blogger.com/profile/06907595856608441580noreply@blogger.com2tag:blogger.com,1999:blog-7866437007712832389.post-1644138660908185792013-02-20T06:34:00.000-08:002013-02-20T06:34:33.321-08:00Have you ever googled your name, what is that you get?<br />
Type your name into the Google search box and see for yourself exactly what appears when people search for you online.<br />
<br />
Some of the results you get may be positive and yet others may present an embarrassing inaccurate and entirely improper image of who you really are. Some results may not even pertain to you personally and may simply appear in your search results by mistake.<br />
<br />
Google displays every information about a person such as images, videos, legal records everything. You have no choice but to ensure that your online image is as positive and as accurate as it can be. Many aspects of your personal life and your career may depend upon it.<br />
<br />
We have been getting a lot of request from the individuals and the brands for managing their online reputation. We have the solutions and the technology that quickly addresses online image and reputation issues. It is simple and easy. Let me know if anyone is interested.<br />
<br />
Regards,<br />
Khalid Abdullah Khan <br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7FcIS8b9D2Z2Rw7V2EUQbSIpI8bYtGoWbQ0qwPZTGMqQibWBGuOQnJf-bPalDXk5Br6MCTBlpg3qK4KA6w26FTAgS0aCMcrCKRJkAO2muVPvgNy7E8JKtBp5u-gpJYjFb76thMJY2N5g/s1600/431221_280319282073418_27847977_n.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7FcIS8b9D2Z2Rw7V2EUQbSIpI8bYtGoWbQ0qwPZTGMqQibWBGuOQnJf-bPalDXk5Br6MCTBlpg3qK4KA6w26FTAgS0aCMcrCKRJkAO2muVPvgNy7E8JKtBp5u-gpJYjFb76thMJY2N5g/s1600/431221_280319282073418_27847977_n.jpg" /></a></div>
khalidakhttp://www.blogger.com/profile/06907595856608441580noreply@blogger.com0tag:blogger.com,1999:blog-7866437007712832389.post-62693401451007851092013-02-12T10:19:00.003-08:002013-02-12T10:21:36.167-08:00Does this sound familiar to you?
Friends,<br />
<br />
<span style="background-color: white; color: #333333; font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 13px; line-height: 18px;">You have a facebook page, you requested all your friends to LIKE your page as soon as you created it. You are continuously in a run to increase your no. of LIKES, and by now you have good no. of </span><span class="text_exposed_show" style="background-color: white; display: inline;"><span style="color: #333333; font-family: lucida grande, tahoma, verdana, arial, sans-serif; font-size: x-small;"><span style="line-height: 18px;">LIKES, you are also active on FB, you post photos, links and quotes etc. Did you get the desired result for your business? Probably not. Because there is something fundamentally wrong with this approach. To know the winning strategy, come to the Workshop "Get the MOST from Social Media for Your Business & You". It is a one day weekend workshop in Chennai at Olympia Tech Park auditorium. To register please go to www.bookmytraining.com , the training id is 8286. See you there.</span></span></span><br />
<span style="color: #333333; font-family: lucida grande, tahoma, verdana, arial, sans-serif; font-size: x-small;"><span style="line-height: 18px;"><br /></span></span><span class="text_exposed_show" style="background-color: white; display: inline;"><span style="color: #333333; font-family: lucida grande, tahoma, verdana, arial, sans-serif; font-size: x-small;"><span style="line-height: 18px;">Khalid A. Khan</span></span></span><br />
<br />
<span style="color: #333333; font-family: lucida grande, tahoma, verdana, arial, sans-serif; font-size: x-small;"><span style="line-height: 18px;"><br /></span></span>
<span style="color: #333333; font-family: lucida grande, tahoma, verdana, arial, sans-serif; font-size: x-small;"><span style="line-height: 18px;"><br /></span></span>
<b><span class="text_exposed_show" style="background-color: white; display: inline;"><span style="color: #333333; font-family: lucida grande, tahoma, verdana, arial, sans-serif; font-size: x-small;"><span style="line-height: 18px;"><br /></span></span></span></b>
<span class="text_exposed_show" style="background-color: white; color: #333333; display: inline; font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 13px; line-height: 18px;"><br /></span>
<span class="text_exposed_show" style="background-color: white; color: #333333; display: inline; font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 13px; line-height: 18px;"><br /></span>khalidakhttp://www.blogger.com/profile/06907595856608441580noreply@blogger.com0tag:blogger.com,1999:blog-7866437007712832389.post-75182508239120081462013-02-11T03:39:00.002-08:002013-02-11T03:39:30.532-08:00From 'Word of Mouth' to 'Word of Mouse'<b><span style="background-color: white; background-position: initial initial; background-repeat: initial initial;">Word-of-mouth
marketing</span></b><span style="background-color: white;"> (<b>WOMM</b>), also called <b>word of mouth advertising</b>, is an unpaid form of
promotion in which satisfied customers
tell other people how much they like a business, product, service, or event.
According to Entrepreneur Media, word-of-mouth is one of the most credible
forms of advertising because people who don't stand to gain personally by promoting
something put their reputations on the line every time they make a
recommendation</span>. Now the technology had made the transition from “Word of
Mouth” to “Word of<span class="apple-converted-space"> </span><b>Mouse</b>”.
Just imagine the scale of reach the word of mouse can achieve. This is what makes
social media something that no one can ignore. You may not like social media and you may
have very good reason not to like it. But what to do, when your customers,
relatives, friends, business partners like it.<span class="apple-converted-space"> </span> You will be left behind. Just
like word of mouth marketing, word of mouse too is a slow and time taking
process. You need to get started early so that your community is big enough
then only it can be used as an effective medium for marketing your products or
services. <span style="font-size: 12pt;"> </span><br />
<span style="font-size: 12pt;"><br /></span>
Regards,<br />
Khalid A. Khan<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXM4jGnjL7zidxsszVDRXLvGPkXk8c2wPHmWzmz2DoUI8ABwpaV_0enhIXCY2jQGz4SZTQpuVL8WUlyZGthABA3-e7Rk_nUgVhKXL4DYQ3i7BwBvnvNihxWujA1rPfcG2dw9Yy39eiTBA/s1600/khalidonly.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXM4jGnjL7zidxsszVDRXLvGPkXk8c2wPHmWzmz2DoUI8ABwpaV_0enhIXCY2jQGz4SZTQpuVL8WUlyZGthABA3-e7Rk_nUgVhKXL4DYQ3i7BwBvnvNihxWujA1rPfcG2dw9Yy39eiTBA/s1600/khalidonly.jpg" height="200" width="183" /></a></div>
<span style="font-size: 12pt;"> </span>khalidakhttp://www.blogger.com/profile/06907595856608441580noreply@blogger.com0tag:blogger.com,1999:blog-7866437007712832389.post-51343680097470401762013-02-07T12:10:00.001-08:002013-02-07T12:10:55.166-08:00“First Impressions Matter and They are Often Online Today”<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<div class="MsoNormal">
<span style="font-size: 11pt;">Friends,</span></div>
<div class="MsoNormal">
<span style="font-size: 11pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-size: 11pt;">In today’s competitive environment where consumers and
businesses have many options, it has become a norm to do an online search before
actually spending time in physically meeting the person, walking into a shop,
hiring a candidate, voting for someone and other similar decision making. Certainly
people are googling you, your product and your services. If they find favourable
results, it’s much better than if they find unfavourable results or nothing at
all.</span><span style="font-size: 11pt;"> </span><span style="font-size: 11pt;"> </span><span style="font-size: 11pt;"> </span></div>
<div class="MsoNormal">
<span style="font-size: 11.0pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-size: 11.0pt;">In just 9 years Facebook has crossed 1 billion
registered users last year and the professional networking site Linked in crossed
200 million users early this year. This tells us that social media can’t be
ignored even if we personally don’t like it since the people and businesses that
matter to us are there on these platforms. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-size: 11.0pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-size: 11.0pt;">We are organizing a workshop "Getting the MOST from Social Media for your Business & You". Benefits of attending this workshop would include, How to make a favourable first impression online, How to
protect the privacy and use the social media without a fear, How to promote,
generate lead, acquire customers in the most inexpensive way, and How to build
trust with the people and organizations that matters to you. We will provide details in the next post.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-size: 11.0pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-size: 11.0pt;">Regards,</span></div>
<div class="MsoNormal">
<span style="font-size: 11.0pt;">Khalid A. Khan</span></div>
</div>
khalidakhttp://www.blogger.com/profile/06907595856608441580noreply@blogger.com0tag:blogger.com,1999:blog-7866437007712832389.post-48741790395471588142012-09-06T19:32:00.000-07:002012-09-06T19:32:09.121-07:00<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">
Friends,</div>
<div style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">
<span style="line-height: 1.8;">The marketing concept has not changed; it is still about defining target markets, communicating with prospective customers, building loyalty, etc. However, what has changed is the method. Traditional marketing methods, although successful in the past, are reducing in effectiveness. This is where a new-age marketer needs to be able to innovate and adapt to the new market situation. One-sided communication method does not work anymore. The luxury of presenting only your side of the story has ceased to be effective. Instead, new-age marketing is about nurturing relationships and dialogue to and fro the value chain. In other words, instead of broadcasting messages to your audience, one </span><span style="line-height: 1.8;">should encourage participation from them.</span></div>
<div style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">
<br /></div>
<div style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">
The World Wide Web is a marketer’s solution to this change. From search engines such as Google & Yahoo!, to social media sites such as Facebook, YouTube and Twitter, the Web has many examples of forums where dialogue with, and between customers,</div>
<div style="-webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">
can flourish.</div>
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Please let us know if you would like an in depth discussion on understanding the digital landscape including social media marketing, search engine optimisation, ecommerce integration, online reputation management, email marketing, display advertising, resources and the <span style="line-height: 1.8;">cost of infrastructure.</span></div>
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<span style="line-height: 1.8;"> </span></div>
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<span style="line-height: 1.8;">Khalid</span></div>
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<span style="line-height: 1.8;">khalid@brainchildbs.com </span></div>
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khalidakhttp://www.blogger.com/profile/06907595856608441580noreply@blogger.com0tag:blogger.com,1999:blog-7866437007712832389.post-49622950179325507972012-06-22T22:27:00.000-07:002012-06-22T22:27:26.973-07:00<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
When it comes to marketing a business, the frequent complaint from small business
owners is that, marketing rarely works or just isn’t worth the expense. For
those business owners I offer the reasons below as to why that may seem to be
true.<br />
<br />
<strong>1.) <u>You Try to Do It Yourself.</u></strong><br />
Yes, it’s true that many marketing firms are beyond the financial reach of
many small businesses. However, if you truly believe in the benefits of smart
marketing there are professional resources that your small business can
afford.<br />
One business owner who knew the value of investing in marketing expertise
was Steve Jobs. Apple incorporated on January 3rd, 1977, and within the year
was running ads created by an outside agency. Great, creative marketing has
been a driving force behind Apple’s success ever since. <br />
<br />
<strong>2.) <u>You Hire Marketing Help, But it’s the Wrong Marketing Help.</u></strong><br />
Unfortunately, most small business owners don’t know what they don’t know,
which makes it easy for them to be misled. Because while they may be smart
enough to know they’re not marketing experts, it’s very tough to be smart
enough to know who is. <br />
<br />
<strong>3.) <u>You Don’t Have a Realistic Definition of What Success Is.</u></strong><br />
“Success” can mean a million different things to a million different people.
Plus, every situation is different. My point is that the idea of “success”
is something to be discussed upfront. This is where an outside professional
perspective will definitively help. Because not only will they know more about
marketing than you, but they’ll also have a more objective perspective. And,
that objectivity is key. Assuming you’re able to come to an agreement about
what a successful effort might look like you’ll then be in a much better
position to move forward with confidence and try to achieve it.<br />
It truly kills me to see frustrated and jaded business owners struggling
because they’ve never figured out how to resolve their marketing issues.<br />
Let me know if you have any questions.<br />
<br />
Khalid<br />
</div>khalidakhttp://www.blogger.com/profile/06907595856608441580noreply@blogger.com0tag:blogger.com,1999:blog-7866437007712832389.post-59817033008025726052012-05-12T04:13:00.000-07:002012-05-12T04:13:37.265-07:00Marketing is life blood of business<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-size: 10.0pt;">Research reveals that 25 to 40% of new business
ventures fail in their first year, 50% in their second year, and 70-90% in
their first 10 years of existence. A number of challenges have been identified
as contributing to the failure of SMEs in India and worldwide. The primary
reason being very little marketing activities are actually undertaken by SMEs
in general hence the high failure rate. </span></div>
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<br /></div>
<span style="font-family: "Times New Roman"; font-size: 10.0pt; mso-ansi-language: EN-IN; mso-bidi-language: AR-SA; mso-fareast-font-family: "MS Mincho"; mso-fareast-language: JA;">NOTHING is more important in business than marketing. Marketing is the
life blood of a business. Without marketing, your business can not survive. If the potential
customers are not aware of your products or services no one will do business
with you.</span><br />
<br />
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<![endif]--><span style="font-family: "Times New Roman"; font-size: 10.0pt; mso-ansi-language: EN-IN; mso-bidi-language: AR-SA; mso-fareast-font-family: "MS Mincho"; mso-fareast-language: JA;">SMEs had been getting support from the government,
banks etc. which were mainly focused on funding. But what is equally important for SME sector is the problem around lack of marketing and in some instances improper marketing. SMEs usually
do not have enough capital to sustain themselves until their businesses became
profitable; therefore Marketing receives insufficient time, effort and funding
which makes it ineffective. The initial costs of getting any SME up and running
are high and as such marketing cost does not take priority.</span><span style="font-family: "Times New Roman"; font-size: 10pt;"> We at Brainchild are attempting to provide that marketing expertise. This is our way of doing good karma and contribute towards the success of these high potential entrepreneurs and owners of small and medium enterprises. </span><br />
<br />
<span style="font-family: "Times New Roman"; font-size: 10pt;">Khalid </span><br />
<span style="font-family: "Times New Roman"; font-size: 10pt;">khalid@brainchildbs.com</span><br />
<span style="font-family: "Times New Roman"; font-size: 10pt;"><br /> </span><span style="font-family: "Times New Roman"; font-size: 10.0pt; mso-ansi-language: EN-IN; mso-bidi-language: AR-SA; mso-fareast-font-family: "MS Mincho"; mso-fareast-language: JA;"></span></div>khalidakhttp://www.blogger.com/profile/06907595856608441580noreply@blogger.com0tag:blogger.com,1999:blog-7866437007712832389.post-7176407483340010922012-05-06T11:17:00.002-07:002012-05-06T11:17:46.310-07:00<div dir="ltr" style="text-align: left;" trbidi="on">
Hi Everyone,<br />
<br />
In today's Web 2.0 era, traditional methods of marketing and communication alone won't reach your targeted audience. In subsequent posts I would like to discuss how a fundamental shift is taking place in marketing and business and how to benefit by aligning your business to it.<br />
<br />
New marketing leverages scarce attention and creates interactions among communities with similar interests. New marketing treats every interaction as a form of media. Marketers create and tell stories and gain permission to deliver messages directly to those seeking information. <br />
<br />
Most business are on some stage of adopting the new marketing tactics and leverage the digital revolution. Do everyone realize that specific marketing models require specific organizational models to back them - not sure how much is that being followed.<br />
<br />
Khalid </div>khalidakhttp://www.blogger.com/profile/06907595856608441580noreply@blogger.com0