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Friday, June 22, 2012

When it comes to marketing a business, the frequent complaint from small business owners is that, marketing rarely works or just isn’t worth the expense. For those business owners I offer the reasons below as to why that may seem to be true.

 1.) You Try to Do It Yourself.
Yes, it’s true that many marketing firms are beyond the financial reach of many small businesses. However, if you truly believe in the benefits of smart marketing there are professional resources that your small business can afford.
One business owner who knew the value of investing in marketing expertise was Steve Jobs. Apple incorporated on January 3rd, 1977, and within the year was running ads created by an outside agency. Great, creative marketing has been a driving force behind Apple’s success ever since.

2.) You Hire Marketing Help, But it’s the Wrong Marketing Help.
Unfortunately, most small business owners don’t know what they don’t know, which makes it easy for them to be misled. Because while they may be smart enough to know they’re not marketing experts, it’s very tough to be smart enough to know who is.

3.) You Don’t Have a Realistic Definition of What Success Is.
“Success” can mean a million different things to a million different people. Plus, every situation is different. My point is that the idea of “success” is something to be discussed upfront. This is where an outside professional perspective will definitively help. Because not only will they know more about marketing than you, but they’ll also have a more objective perspective. And, that objectivity is key. Assuming you’re able to come to an agreement about what a successful effort might look like you’ll then be in a much better position to move forward with confidence and try to achieve it.
It truly kills me to see frustrated and jaded business owners struggling because they’ve never figured out how to resolve their marketing issues.
Let me know if you have any questions.


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