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Monday, February 11, 2013

From 'Word of Mouth' to 'Word of Mouse'

Word-of-mouth marketing (WOMM), also called word of mouth advertising, is an unpaid form of promotion in which satisfied customers tell other people how much they like a business, product, service, or event. According to Entrepreneur Media, word-of-mouth is one of the most credible forms of advertising because people who don't stand to gain personally by promoting something put their reputations on the line every time they make a recommendation. Now the technology had made the transition from “Word of Mouth” to “Word of Mouse”. Just imagine the scale of reach the word of mouse can achieve. This is what makes social media something that no one can ignore. You may not like social media and you may have very good reason not to like it. But what to do, when your customers, relatives, friends, business partners like it.  You will be left behind. Just like word of mouth marketing, word of mouse too is a slow and time taking process. You need to get started early so that your community is big enough then only it can be used as an effective medium for marketing your products or services.  

Khalid A. Khan

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