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Sunday, May 6, 2012

Hi Everyone,

In today's Web 2.0 era, traditional methods of marketing and communication alone won't reach your targeted audience. In subsequent posts I would like to discuss how a fundamental shift is taking place in marketing and business and how to benefit by aligning your business to it.

New marketing leverages scarce attention and creates interactions among communities with similar interests. New marketing treats every interaction as a form of media. Marketers create and tell stories and gain permission to deliver messages directly to those seeking information. 

Most business are on some stage of adopting the new marketing tactics and leverage the digital revolution. Do everyone realize that specific marketing models require specific organizational models to back them - not sure how much is that being followed.


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