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Sunday, March 3, 2013

What is online presence?

I have seen many high potential organizations not realizing the returns what they rightfully deserve, just because there are not enough buzz created about them over the internet. It is very important to project an image of an expert in the industry. Anyone googling them or their services should find enough content about them which is the only way to establish the credibility in the minds of the potential buyer. 

I did an analysis on web presence of many organizations - large and small, and what I could find is, their website and some of their web directory listings. Though this shows, they have a web presence but it lacks in 3 vital aspects in my view:

a. The online presence is static not interactive,
b. The presence does not give an image of an expert in the industry,
c. The information is not pushed over the internet from the company to the chosen potential customers using various online media

If you take care of the above, I am sure you will see the results. Brainchild has expertise in helping their clients in the above three areas. Please follow us on this blog or get in touch with us to know more about it.


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