This post is in continuation of my previous post, “Don’t fire your salesperson yet, s/he may be the best”. Everyone wants to be seen on the top of the page 1 of Google search result when their brand or services or their own names are searched. But is it end of it?
Of course being at the top gives you a warm feeling, you are seen, but ‘as what’? That’s the questions I will try to answer in this post.
Without a great content, your image will not be as of someone who is indeed great, knows the job and has a great reputation. This brings us to conclude that SEO has to be dealt with a journalistic approach in addition to the technical approach.
I am sure everyone would prefer to be seen as professional entity or not being seen at all. None would like to be seen as a mediocre brand with lots of lousy content associated with their online presence. So here is the key to be successful on internet.
Great content – King of internet,
People Sharing and linking to it – Queen of internet.
We have seen very few individuals or businesses having journalistic approach in order to create their brand and position it accordingly in the minds of their potential targets. Most are addressing the SEO issues as something that is in a technical domain only. As a result, when people get these companies in their search result, they only get their website, and various web directory listings, that gives only who they are? What they do and where they can be found?
But people are looking for whether I can do business with them? Do they have a social proof? Are they credible? Can I trust them? Are they expert in the industry? Do they follow business trends? Are they up-to-date with the latest technological advancements in their field etc.?
You need to answer the above on an ongoing basis. This is what will make you rise above the crowd. Finding a service provider is not at all difficult today but to find a services provider whom one is safe in dealing with, is difficult.
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Regards,Khalid Abdullah Khan