Have you ever googled your name, what is that you get?

Type your name into the Google search box and see for yourself exactly what appears when people search for you online.

Some of the results you get may be positive and yet others may present an embarrassing  inaccurate and entirely improper image of who you really are. Some results may not even pertain to you personally and may simply appear in your search results by mistake.

Google displays every information about a person such as images, videos, legal records everything.  You have no choice but to ensure that your online image is as positive and as accurate as it can be. Many aspects of your personal life and your career may depend upon it.

We have been getting a lot of request from the individuals and the brands for managing their online reputation. We have the solutions and the technology that quickly addresses online image and reputation issues. It is simple and easy. Let me know if anyone is interested.

Regards,
Khalid Abdullah Khan  

Does this sound familiar to you?

Friends,

You have a facebook page, you requested all your friends to LIKE your page as soon as you created it. You are continuously in a run to increase your no. of LIKES, and by now you have good no. of LIKES, you are also active on FB, you post photos, links and quotes etc. Did you get the desired result for your business? Probably not. Because there is something fundamentally wrong with this approach. To know the winning strategy, come to the Workshop "Get the MOST from Social Media for Your Business & You". It is a one day weekend workshop in Chennai at Olympia Tech Park auditorium. To register please go to www.bookmytraining.com , the training id is 8286. See you there.

Khalid A. Khan

From 'Word of Mouth' to 'Word of Mouse'

Word-of-mouth marketing (WOMM), also called word of mouth advertising, is an unpaid form of promotion in which satisfied customers tell other people how much they like a business, product, service, or event. According to Entrepreneur Media, word-of-mouth is one of the most credible forms of advertising because people who don't stand to gain personally by promoting something put their reputations on the line every time they make a recommendation. Now the technology had made the transition from “Word of Mouth” to “Word of Mouse”. Just imagine the scale of reach the word of mouse can achieve. This is what makes social media something that no one can ignore. You may not like social media and you may have very good reason not to like it. But what to do, when your customers, relatives, friends, business partners like it.  You will be left behind. Just like word of mouth marketing, word of mouse too is a slow and time taking process. You need to get started early so that your community is big enough then only it can be used as an effective medium for marketing your products or services.  

Regards,
Khalid A. Khan

  

“First Impressions Matter and They are Often Online Today”

Friends,

In today’s competitive environment where consumers and businesses have many options, it has become a norm to do an online search before actually spending time in physically meeting the person, walking into a shop, hiring a candidate, voting for someone and other similar decision making. Certainly people are googling you, your product and your services. If they find favourable results, it’s much better than if they find unfavourable results or nothing at all.     

In just 9 years Facebook has crossed 1 billion registered users last year and the professional networking site Linked in crossed 200 million users early this year. This tells us that social media can’t be ignored even if we personally don’t like it since the people and businesses that matter to us are there on these platforms.  

We are organizing a workshop "Getting the MOST from Social Media for your Business & You". Benefits of attending this workshop would include, How to make a favourable first impression online, How to protect the privacy and use the social media without a fear, How to promote, generate lead, acquire customers in the most inexpensive way, and How to build trust with the people and organizations that matters to you. We will provide details in the next post.

Regards,

Khalid A. Khan

Friends,

The marketing concept has not changed; it is still about defining target markets, communicating with prospective customers, building loyalty, etc. However, what has changed is the method. Traditional marketing methods, although successful in the past, are reducing in effectiveness. This is where a new-age marketer needs to be able to innovate and adapt to the new market situation. One-sided communication method does not work anymore. The luxury of presenting only your side of the story has ceased to be effective. Instead, new-age marketing is about nurturing relationships and dialogue to and fro the value chain. In other words, instead of broadcasting messages to your audience, one should encourage participation from them.

The World Wide Web is a marketer’s solution to this change. From search engines such as Google & Yahoo!, to social media sites such as Facebook, YouTube and Twitter, the Web has many examples of forums where dialogue with, and between customers,

can flourish.

Please let us know if you would like an in depth discussion on understanding the digital landscape including social media marketing, search engine optimisation, ecommerce integration, online reputation management, email marketing, display advertising, resources and the cost of infrastructure.

 

Khalid

khalid@brainchildbs.com

When it comes to marketing a business, the frequent complaint from small business owners is that, marketing rarely works or just isn’t worth the expense. For those business owners I offer the reasons below as to why that may seem to be true.

 1.) You Try to Do It Yourself.
Yes, it’s true that many marketing firms are beyond the financial reach of many small businesses. However, if you truly believe in the benefits of smart marketing there are professional resources that your small business can afford.
One business owner who knew the value of investing in marketing expertise was Steve Jobs. Apple incorporated on January 3rd, 1977, and within the year was running ads created by an outside agency. Great, creative marketing has been a driving force behind Apple’s success ever since.

2.) You Hire Marketing Help, But it’s the Wrong Marketing Help.
Unfortunately, most small business owners don’t know what they don’t know, which makes it easy for them to be misled. Because while they may be smart enough to know they’re not marketing experts, it’s very tough to be smart enough to know who is.

3.) You Don’t Have a Realistic Definition of What Success Is.
“Success” can mean a million different things to a million different people. Plus, every situation is different. My point is that the idea of “success” is something to be discussed upfront. This is where an outside professional perspective will definitively help. Because not only will they know more about marketing than you, but they’ll also have a more objective perspective. And, that objectivity is key. Assuming you’re able to come to an agreement about what a successful effort might look like you’ll then be in a much better position to move forward with confidence and try to achieve it.
It truly kills me to see frustrated and jaded business owners struggling because they’ve never figured out how to resolve their marketing issues.
Let me know if you have any questions.

Khalid

Marketing is life blood of business

Research reveals that 25 to 40% of new business ventures fail in their first year, 50% in their second year, and 70-90% in their first 10 years of existence. A number of challenges have been identified as contributing to the failure of SMEs in India and worldwide. The primary reason being very little marketing activities are actually undertaken by SMEs in general hence the high failure rate. 

NOTHING is more important in business than marketing. Marketing is the life blood of a business. Without marketing, your business can not survive. If the potential customers are not aware of your products or services no one will do business with you.

SMEs had been getting support from the government, banks etc. which were mainly focused on funding. But what is equally important for SME sector is the problem around lack of marketing and in some instances improper marketing. SMEs usually do not have enough capital to sustain themselves until their businesses became profitable; therefore Marketing receives insufficient time, effort and funding which makes it ineffective. The initial costs of getting any SME up and running are high and as such marketing cost does not take priority. We at Brainchild are attempting to provide that marketing expertise. This is our way of doing good karma and contribute towards the success of these high potential entrepreneurs and owners of small and medium enterprises. 

Khalid 
khalid@brainchildbs.com

Hi Everyone,

In today's Web 2.0 era, traditional methods of marketing and communication alone won't reach your targeted audience. In subsequent posts I would like to discuss how a fundamental shift is taking place in marketing and business and how to benefit by aligning your business to it.

New marketing leverages scarce attention and creates interactions among communities with similar interests. New marketing treats every interaction as a form of media. Marketers create and tell stories and gain permission to deliver messages directly to those seeking information. 

Most business are on some stage of adopting the new marketing tactics and leverage the digital revolution. Do everyone realize that specific marketing models require specific organizational models to back them - not sure how much is that being followed.

Khalid