Megaphone marketing is shouting at many with the
hopes of attracting a few. Megaphone marketing tactics just don't work the way
it is usually expected to work. Examples of megaphone tactics include untargeted mass media print
advertising, yellow page advertising, directory advertising, untargeted banner
advertising, cold calls and mass email blasts. In the recent times there had
been a fundamental shift in customer behavior. Customers don't want to be
interrupted and megaphone marketing is an interruption. Customers want to be in
control of the information they receive.
The solution is Magnet
marketing. This puts the customer in control. Magnet marketing helps you get
found by customers at the very moment they have a need for your products and
services. It allows you to earn trust by providing customers with information
they value to attract them to your website to do business. Examples of magnet
marketing tactics include content marketing, search engine optimization,
pay-per-click advertising and various social media marketing.
Magnet marketing tactics
generate more leads and sales and they are less expensive. It also offer you a
tremendous opportunity to engage directly with customers. However, to get in
front of them in the first place, you need great content. It is worth spending
the time in creating great content. On the internet you are what you publish.
If you publish great content on the internet, you are great. If you publish bad
content on the internet, you are bad and if you do not publish anything on the
internet, you are nothing.
People don't choose to
do business with you just because you offer the right products at the right
price. They choose you because you and your team have valuable, specialized
knowledge about the applications of your products. Lead with that specialized
knowledge in your marketing by writing best practice articles, 'how to' videos,
an insightful blog and creating educational guides and whitepapers. By
marketing your knowledge instead of just marketing your products, you will be
considered not only the provider of the product but also a provider of expertise
in that particular area, that makes you unique in your chosen market.
Khalid Abdullah Khan
